Whether it is the cost and time savings gained versus traditional in-person meetings or the face-to-face advantage over audio conferencing, enterprises are increasingly seeking ways to harness video collaboration and drive productivity organisation-wide.

However, video collaboration has been limited to a specific service provider’s network, due to the complexity associated with interoperability, undermining its value as a global collaborative technology.

Global Meeting Alliance addresses this challenge by enabling service providers and their end-users to collaborate in an open, ubiquitous global business video community.